【演讲】“神开头”长这样

2018/03/15 17:49:05
       都说“好的开始是成功的一半”,一篇文章的开头是最难写的,一场演讲的开场白也是最不易把握的。一个有趣又匠心独具的开场白能够瞬间吸引住观众,让他们的思绪紧紧跟随你的演讲内容。反之,如果观众一开始就对你的演讲不感兴趣,注意力一旦被分散,那后面再精彩的内容也将黯然失色……
 
       那么,怎样才能打造一个完美吸睛的“神开头”呢?小U为大家展示三种演讲开篇技巧,快来看看吧~
 
Tell A Good Story 讲故事法
 
       此法最直接的效果就是能够激发观众的同理心,让他们站在你的立场来考虑问题,理解你的感受,体会你的心理历程,“让观众有共鸣,演讲才精彩”。So这样一来观众就变成了己方,你便可以愉快地进行接下来的演讲啦。
 
案例:
Here's a bottle of water. What would you do with this plastic bottle after drinking it up? You may just throw it away as you think the bottle is useless. But to my grandma, this seemingly useless bottle can be turned into a beautiful flowerpot, a unique watering can or a special pencil container. You see, by thinking differently, we can make something useless useful.
— By Song Zihan (2015 FLTRP Cup)
分析:本篇选择了一个大众熟悉的角度,用矿泉水瓶的处理作为切入口,用奶奶辈的处理办法与观众建立情感联系,让观众既熟悉又容易理解。通过两辈人之间的不同想法以小见大。
 
Question / Startle Your Audience 提问 / 反问法
 
此法既能激发观众的好奇心,又能引发他们去思考。人都是充满好奇心的,使用设问、反问等引导性问题也是演讲中吸引注意力的好方法。如果问题能够与观众切身相关,当然效果更好啦。
 
案例:
In 2009 avian flu virus was discovered. Combining the elements that cause bird flu and swine flu, this new H1N1 flu, spread quickly. But guess who was the first to discover and make the precise prediction about the outburst of this virus in the US? It’s not the FBI, it’s not CDC, it’s Google.
— By Ni Kan (2015 FLTRP Cup)
分析:本篇采用自问自答的模式引起观众的注意,也启发观众一起思考。“不是……也不是……而是……”的句型用来强调事实,也能引起观众的瞩目。
 
Make Visual Stimulation 视觉刺激法
 
       此法最适用于引起观众的注意,使其能明晰要点。使用视觉刺激能让演讲变得更加丰富多彩、更加生动有趣,并且让观众能够更好地理解你想要表达的信息。
 
案例:
So I suppose You often receive cards. And you’re happy. But You may not be so happy when you receive such kind of cards. So, well, it with the key arts of its elements, illegible words, “Happy new year” it says. Actually, I want to quote a great designer he once said this kind of “crude fabrication” makes him “slightly embarrassed to be a human”. Well, maybe it’s not that so serious, I made it happen last night, but it’s clearly an unintelligible way of articulating sincerity, compared to this simple elegant and beautiful I made it as well. So, for example, if a girl receives these two cards from two guys simultaneously, which one do you think she will choose?
— By Luo Yirui (2015  FLTRP Cup)
分析:本篇直观展示了一张设计糟糕的贺卡,成功地吸引了观众的注意,并且对图片进行了充分的解释说明,帮助观众进一步理解为什么这样的设计很糟糕。
 
       以上三种演讲开篇技巧,U粉儿们学会了吗?准备自己的演讲稿时,可以马上用起来喔~
 
       学习了演讲“神开头”的技巧,那么从开篇到结尾的正确“套路”是怎样的?内容和技巧该如何搭配出完美秘方?往届优秀选手们又是怎样完成精彩的定题演讲的?打磨一篇完美的定题演讲稿到底需要具备哪些元素和技能?
 
       为了帮助小伙伴们更好地备战“外研社杯”全国英语演讲大赛,外研社Unipus U讲堂隆重推出《攻破定题演讲(VIP特训营)》备赛课程

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       课程从打磨完美讲稿和提高演讲技巧两个角度出发,帮助同学们系统学习和掌握定题演讲所需技能和要点。课程提供VIP社群服务,带领同学们体会演讲语言的优美和逻辑,感受演讲比赛的气场营造方法。
 
课程特色
1. 四大环节
       “演讲开篇”、“逻辑结构”、“案例使用”、“演讲结尾”——系统还原演讲流程,逐一攻破定题演讲;
 
2. 三大策略
       “巧用语言”、“有效说服”、“气场营造”——帮助学生提升演讲技巧;
 
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       有参赛或指导比赛经验的导师在线指导,打磨完美演讲稿。
 
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